LuclyTamm Digital Marketing

The LuckyTamm Story

No, I’m really not that “Lucky” nor trying to be clever by adding another “M” to the title of my brand… There is a story behind it and as part of my digital legacy, it’s important I give a proper explanation.


Here goes…

Meet Tammy, the publicist
One of my first jobs out of college was working via Twitter as a publicist for Erik Qualman. He introduced me to Twitter and we were off to the races. However, there was one major problem. I didn’t have a Twitter following, nor did I want to use my name as my handle (@tammyluksich) because half the time no one could pronounce my last name (at the time), nor spell it. I decided @luckytam was appropriate. Fast forward five months, I was busy promoting several books and YouTube videos. I told complete strangers from across the world about his award-winning book, Socialnomics.

Meet Tammy, the spammer
Unfortunately, when a person does that repeatedly and fails to add personality, personalization, and helpful information (Hence Jay Baer’s Book:Youtility: Why Smart Marketing is About Help, Not Hype) the audience will question your motives and report you for spam. You would have thought I would have been a little bit more thoughtful with my tweets, but I cut corners. It was evident from my stream I simply wanted people to purchase the book. I didn’t show empathy or kindness for them as individuals and if I did, I did a horrible job of showing it. Thus, Twitter locked my account. Too many people reported me for spam that I could no longer access my account.

New Twitter handle, new mission
After serveral discussions with Twitter support, I decided to create a new page, a new following, and a new mission. This time, I would incorporate a person-to-person (P2P) approach and show empathy towards others I was engaging with.

[Enter @luckytamm]
Since it was still a creative handle and my name is spelled with two m’s it made sense. Next, I made sure to focus my efforts on building relationships, not just selling a book or video. DUH! I also changed my approach with how I talked to people. From this, I learned that being personable and providing genuine information always goes a long way in business (and in life).

Finally, I learned that adding your personality to your brand is another major key to success. People want to engage with real people, not just salespeople. That’s why I created this brand. I believe in the importance of being transparent, honest, and innovative through my work and thoughtful solutions. The LuckyTamm Digital Marketing (LTDM) team operates under these same beliefs and core values.


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