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Recent Posts
Why Your Website Needs SEO
For better or worse, web searches drive business. Google processes 3.5 billion searches a day. Many of them are consumer based, and the results can make—or break—your business. When the American Egg Board’s website was falling in organic search rankings, its website...
The Buyer’s Journey and Why it’s Important
In today’s buying environment, customers shy away from being cultivated as sales prospects, watching demos, and being closed. Instead, buyers want to educate themselves and make solid buying decisions. SiriusDecisions estimates that 67% of the buyer’s decision takes...
6 Holiday Season Marketing Tips
The holidays are the most wonderful time of year—particularly for business. The National Retail Federation estimates that holiday sales make up a fourth of all retail sales. That’s not slowing down this year, even amid the COVID-19 pandemic. The majority (68%) of...
Communication Amid the Pandemic | GIFs, Memojis, and More
Communication amid the pandemic means businesses are relying on technology to communicate as they never have before. From conversations with colleagues over Slack to connecting with customers via social media, technology has taken the place of in-person interactions....
Social Selling Tactics in the COVID-19 Era
As the global pandemic continues, adjusting to the new normal of COVID-19 consumer behavior has been a challenge for most business owners. As an entrepreneur, you can’t afford to stop selling your products and services, but you have to shift operations, as well as...
How the Pandemic Has Threatened New Mexico’s Healthcare System
This blog is based on an interview with Barbara Webber, executive director of Health Action New Mexico (and mother-in-law of LuckyTamm’s VP, Kat Cox). You can view the full interview on IGTV or below. When New Mexico had its first COVID-19 diagnosis in March of 2020,...
