by Katherine Cox | Feb 4, 2019 | Archive, Business Insights
I started working in marketing more than a decade ago. At the time, I was in graduate school for a master of fine arts degree in creative writing, and marketing just seemed to be a good fit. I spent 10 years as “the marketing girl” for various companies in tech and...
by Katherine Cox | Apr 3, 2018 | Archive, Business Insights
As digital marketing professionals, we tend to have most of our conversations…well, digitally (surprise). This means working with clients and colleagues over email, text or instant messaging, and project management boards more than we see them in person. It’s...
by Katherine Cox | Mar 7, 2018 | Guest Posts
I am a writer. I don’t disguise this fact. At LuckyTamm Digital Marketing, I’m a “wordsmith wizard.” My website says “Kat Cox, Writer” as the headline. My Instagram description is: “I’m a writer, not a photographer.” It’s basically emblazoned on my forehead. I...
by Katherine Cox | Jul 7, 2017 | Archive, Business Insights
If you travel the U.S. for work or pleasure, you’ll hear people brag about where they live. Californians, New Yorkers, and folks from Austin, Texas are particularly vocal about why their towns are the best towns, whether it be due to nightlife, worldliness,...
by Katherine Cox | Mar 30, 2017 | Archive, Business Insights
Client testimonials are an extremely important aspect of modern marketing for any business. Word-of-mouth has always been important, but thanks to social media, it’s easier than ever to build a reputation based on user reviews, and very difficult to fix a bad...
