by Tammy Valentine | Dec 13, 2019 | Archive, Business Insights
Earlier this year, I had the pleasure of attending the StoryBrand two-day workshop in Nashville, Tennessee. Donald Miller and his team do a fantastic job of helping business professionals from across the country clarify their message through his proprietary StoryBrand...
by Tammy Valentine | Aug 10, 2019 | Archive, Business Insights
It’s been nearly two decades since the dot-com boom, and in the fast-moving world of commerce, that equals roughly two centuries of change. Through the years, your business has likely evolved from a physical storefront to a digital experience, allowing consumers to...
by Tammy Valentine | May 29, 2019 | Archive, Business Insights
As a small business owner, I am often asked, “How did you know entrepreneurship was for you?” For folks like Gary Vaynerchuk, he would say that he’s been hustlin’ since he was 16 with the itch, the desire, the unbearable passion to be his own boss. For me, my story is...
by Tammy Valentine | Apr 16, 2019 | Archive, Business Insights
In digital marketing, we often use the word “experience” to describe how we interact with customers, but we rarely define what “experience” means. According to Pine II and Gilmore, an experience occurs when a company intentionally uses services as the stage, and goods...
by Tammy Valentine | Jun 18, 2018 | Archive, Business Insights
It’s been almost a month since the General Data Protection Regulation (GDPR) was adopted to protect individuals within the European Union (EU) and the European Economic Area (EEA). Many email inboxes were flooded with messages from organizations informing their...
