3 Quick Digital Fixes to Improve Your Website’s CX
If you haven’t heard, customer experience (CX) is the driving force behind our current economy. While face-to-face interaction is still extremely important, your digital brand is usually the entry point for customers to get to know you, and your website is probably...
The Evolution of Customer Experience (CX)
In digital marketing, we often use the word “experience” to describe how we interact with customers, but we rarely define what “experience” means. According to Pine II and Gilmore, an experience occurs when a company intentionally uses services as the stage, and goods...
How to Build and Keep Good Relationships with Consultants, Independent Contractors, and B2B Partner Agencies
Our digital world has led to a digital gig economy, with an ever-growing number of workers employed part-time, in temporary work, or as full-time contractors or consultants. Fewer and fewer people are employed in a traditional manner, where they work in a defined role...
Top Ways You’re Abusing Your Marketing Person
I started working in marketing more than a decade ago. At the time, I was in graduate school for a master of fine arts degree in creative writing, and marketing just seemed to be a good fit. I spent 10 years as “the marketing girl” for various companies in tech and...
General Protection Data Regulation (GDPR) is here… Now what?
It’s been almost a month since the General Data Protection Regulation (GDPR) was adopted to protect individuals within the European Union (EU) and the European Economic Area (EEA). Many email inboxes were flooded with messages from organizations informing their...
Being a Human Communicator Using Digital Tools
As digital marketing professionals, we tend to have most of our conversations...well, digitally (surprise). This means working with clients and colleagues over email, text or instant messaging, and project management boards more than we see them in person. It’s...
Being a Better Communicator Using Instagram Stories
I am a writer. I don’t disguise this fact. At LuckyTamm Digital Marketing, I’m a “wordsmith wizard.” My website says “Kat Cox, Writer” as the headline. My Instagram description is: “I’m a writer, not a photographer.” It’s basically emblazoned on my forehead. I...
Adapting To The New Facebook Algorithm: What You Need To Know
In this ever-changing world, it’s no surprise that Mark Zuckerberg wants to continue to keep the Facebook platform relevant. Last month, Zuckerberg announced that Facebook would change its algorithm to promote personal content centered around friends and...
Top 5 Tools for Becoming a Social Media Ninja
These days social media is crucial for your brand to succeed, and Millennials aren't the only ones getting the hang of it. With so many helpful tools out there you can become a social media ninja too! The new year is right around the corner and familiarizing yourself...