by Tammy Valentine | Apr 16, 2019 | Archive, Business Insights
In digital marketing, we often use the word “experience” to describe how we interact with customers, but we rarely define what “experience” means. According to Pine II and Gilmore, an experience occurs when a company intentionally uses services as the stage, and goods...
by Katherine Cox | Apr 7, 2019 | Archive, Business Insights
Our digital world has led to a digital gig economy, with an ever-growing number of workers employed part-time, in temporary work, or as full-time contractors or consultants. Fewer and fewer people are employed in a traditional manner, where they work in a defined role...
by Katherine Cox | Feb 4, 2019 | Archive, Business Insights
I started working in marketing more than a decade ago. At the time, I was in graduate school for a master of fine arts degree in creative writing, and marketing just seemed to be a good fit. I spent 10 years as “the marketing girl” for various companies in tech and...
by Tammy Valentine | Jun 18, 2018 | Archive, Business Insights
It’s been almost a month since the General Data Protection Regulation (GDPR) was adopted to protect individuals within the European Union (EU) and the European Economic Area (EEA). Many email inboxes were flooded with messages from organizations informing their...
by Katherine Cox | Apr 3, 2018 | Archive, Business Insights
As digital marketing professionals, we tend to have most of our conversations…well, digitally (surprise). This means working with clients and colleagues over email, text or instant messaging, and project management boards more than we see them in person. It’s...
by Kaitlyn Hunter | Oct 12, 2017 | Archive, Business Insights
These days social media is crucial for your brand to succeed, and Millennials aren’t the only ones getting the hang of it. With so many helpful tools out there you can become a social media ninja too! The new year is right around the corner and familiarizing...
