Women Against Crime©
Content Creation, Digital Communications, Social Media Marketing, Public Relations, Website Makeover
Women Against Crime© (WAC) teaches awareness and self-defense to Albuquerque women. Founded in 2001 by Albuquerque Police Department Retired Lieutenant Trish Hoffman, WAC offers public seminars, corporate training, and guest speaking to educate and empower women. Hoffman engaged LuckyTamm Digital Marketing to help reposition her training and tell her story as she retired from APD to pursue teaching WAC full time. The project encompassed a website makeover, content creation, digital communications, social media marketing and public relations strategies and implementation to generate awareness and empower women to take a stand against crime.