These days social media is crucial for your brand to succeed, and Millennials aren’t the only ones getting the hang of it. With so many helpful tools out there you can become a social media ninja too! The new year is right around the corner and familiarizing yourself with these great apps now will guarantee an impressive social media strategy for 2018.
If you haven’t already heard, TweetDeck is one of the most helpful tools out there for managing your Twitter account. With a platform like Twitter that is always moving, it can be hard to keep up. Tweetdeck makes it easy to schedule your tweets and not have to worry about constantly keeping up with it throughout the day, and it’s free!
If Instagram is your primary platform used to market your business, then you need Iconosquare. The in-depth analytics will let you know what’s working and what can be improved. Not only does it tell you what hashtags will see the most traffic, but Iconosquare also keeps all of your media neatly organized. Social media influencers are playing a big role in organic marketing strategies right now, and another great feature of this app is a quick guide to the top influencers out there, even assessing them by average likes and relevance to your brand.
Our digital team uses Buffer, and it’s a great tool because you can schedule all of your posts for the month across the most commonly used channels. Not only are you able to customize each post depending on the platform, but Buffer also shares your content at the highest traffic times of the day. In the analytics section, you can see which posts are gaining the most traction and which ones are not, making it easier to gauge your audience’s interests.
Getting new visitors or followers is hugely important to digital marketers, and Sumo is a great way to help you grow your audience and boost the reach of your content. While Sumo is primarily a website tool as opposed to a social tool, you can use it to help build brand awareness and increase social as well. With a helpful list-building tool, Sumo can build your email list and even tell you important analytics, like when visitors decide to leave your page.
Managing multiple clients can be difficult, but using Sprout Social allows you and your team members to monitor client pages and engage with followers across all platforms. With built-in collaboration capabilities, Sprout Social is a great tool for small or large teams. The tool is particularly helpful for agencies or brands with lots of different social media accounts that may need monitoring.
Final thoughts
Overall, social media is prevalent in building your business and growing your following. These tools provide an easier way for you to manage all of your social media platforms and figure out what is working and what isn’t. Many of these tools have free trials so you can quickly test out what you like and what works best in aiding you to become a social media ninja. Now go out there and get social!